October 2008
Lessons Learned: Avoiding The Debate: “Who Is The Customer?”
There has been ongoing debate exacerbated by the emergence of Database Marketing and its evolution into what is now called Customer Relationship Management (CRM) around the necessity to define who the customer is. Many…
Data Warehouse Cost
This article is an excerpt from Data Warehouse Project Management at Addison Wesley Longman, Sid Adelman and Larissa Moss. Not every data warehouse project will initially be cost justified. Many have been implemented without…
The Role Of Politics In Data Governance
As the United States (USA) selects a new president and chooses from candidates for other offices, many thoughts may turn to the role of politics in data governance. Politics is the process by which…
Abstract Data Models – Blessing or Curse
Many managers, developers, architects, and data modelers I have met have questions around the challenges and benefits of working with an abstract data model and database schema. The presence and exposure to abstract models…
Also in Volume 2
Full archive →2008Vol. 2 · No. 1
4 articlesEIMInsightMay
2008Vol. 2 · No. 2
5 articlesEIMInsightJune
2008Vol. 2 · No. 3
3 articlesEIMInsightJuly
2008Vol. 2 · No. 4
5 articlesEIMInsightAugust
2008Vol. 2 · No. 5
5 articlesEIMInsightNovember
2008Vol. 2 · No. 7
4 articlesEIMInsightDecember
2008Vol. 2 · No. 8
4 articles