Contributor

Andy Field

2 articles in EIMInsight

About the author

Andy Field

Andy Field has been involved in information management activities for over thirty years in both the private and public sectors internationally and domestically. He has held senior leadership positions accountable for establishing Enterprise Information Management practices in several organizations, including a Fortune 100 company. Andy has also consulted with clients from many industries and government sectors over the years and established and ran as president a consulting firm specializing in strategic information systems planning. He has broad experience in both operational and data warehouse projects from both a hands on and leadership perspective. Andy is currently a Principal Consultant with EWSolutions, Inc. Andy can be reached at AField@ewsolutions.com

Articles

Vol. 2 · No. 5 · Aug 2008

Real World Data Modeling

When I first entered into the world of data modeling, after several years of being a programmer and computer operator, there was a paradigm shift required to embrace the concepts behind structuring data to…

By Andy Field · Updated edition at EWSolutions

Vol. 2 · No. 6 · Oct 2008

Lessons Learned: Avoiding The Debate: “Who Is The Customer?”

There has been ongoing debate exacerbated by the emergence of Database Marketing and its evolution into what is now called Customer Relationship Management (CRM) around the necessity to define who the customer is. Many…

By Andy Field